We know that taking part in your first online event can be a little daunting. At an in-person market you can connect directly with customers and display your products (and yourself) in a way that you feel may attract the biggest audience. So how can you best present yourself online? We’ve got a few tips that may help!
Images. High quality images are crucial to a successful online sale. It’s very unlikely your customer will feel confident purchasing something that they aren’t able to see well, so crisp images (taken with a good phone camera or a DSLR) are key. Natural lighting, and a variety of shots (cut outs and lifestyle shots are good here) and angles are also important.
Discount codes and special offers. We did a little behind-the-scenes data analysis on the use of these on our stallholders online event pages and noticed there wasn’t a hugely discernible correlation between featuring discount codes or special offers and increased sales. This points us towards other reasons for market success (more to come on that). Having said that, I’m sure we can all agree that if a customer comes along and likes the look of what you’re selling, a discount code may just encourage them to click that ‘buy now’ button. 10-20% off tends to be the most common discount range that stallholders use.
Social media. Stallholders who are active on social media before, during and after an online event see an increase in footfall (and sales!) to their market. It’s the best way to let people know where you are and it also allows you to connect with fellow stallholders on the same market. The louder the collaborative noise, the more people will stumble across the market. Make sure to post regularly (on Instagram and Facebook posts, stories, reels and lives), tag fellow makers, tag us (!) and post high quality, fun content.
We hope these tips and tricks are useful in getting you started in optimising your online stall. Good luck!
Take a look at our upcoming online events here.